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SME Marketing Blog

Practical tips, proven strategies, and honest insights to help your small business thrive online. No fluff, just real advice that works.

Blog cover: email marketing for small businesses
Lead Generation
Email marketing for small businesses: why the list you already own is your cheapest channel
Christopher Clowes
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Blog cover: how to market your business when you have no time
How to market your business when you have no time to market your business
Christopher Clowes
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Blog cover: what is a landing page
Website
What is a landing page, and why sending advert clicks to your homepage costs you money
Christopher Clowes
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Blog cover: the psychology of why people buy
Lead Generation
The psychology of why people buy, and how to use it honestly in your marketing
Christopher Clowes
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Blog cover: how to do customer research
Lead Generation
How to do customer research when you do not have a research budget
Christopher Clowes
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Blog cover: leaflets, radio, Google or Facebook
Leaflets, radio, Google or Facebook: where a local service business should put its first £500
Christopher Clowes
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Blog cover: what your out of hours enquiries are telling you
Lead Generation
What your out of hours enquiries are telling you, and how to stop wasting them
Christopher Clowes
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Blog cover: how to answer why should I choose you
Website
How to answer "why should I choose you?" before the customer even asks
Christopher Clowes
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Blog cover: what is retargeting
What is retargeting, and why the same advert keeps following you around the internet
Christopher Clowes
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Blog cover: conversion tracking explained
Conversion tracking: how to know exactly which adverts turn into enquiries
Christopher Clowes
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Blog cover: Google Analytics 4 for business owners
SEO
Google Analytics 4 for business owners: the five reports that actually matter
Christopher Clowes
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Blog cover: how to do keyword research
SEO
How to do keyword research: find out what your customers actually type into Google
Christopher Clowes
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Blog cover: how to get your business recommended by ChatGPT
SEO
How to get your business recommended by ChatGPT and Google's AI results
Christopher Clowes
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Blog cover: what is AEO
SEO
What is AEO, and why AI answers are taking your Google clicks
Christopher Clowes
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Blog cover: how Google decides who ranks first
SEO
How Google decides who ranks first, explained without the jargon
Christopher Clowes
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Blog cover: how to get more reviews
SEO
How to get more reviews without begging customers or breaking Google's rules
Christopher Clowes
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Blog cover: why your Google Business Profile matters
SEO
Why your Google Business Profile matters more than your website for local trade
Christopher Clowes
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Blog cover: how to get found by people searching near me
SEO
How to get found by people searching "near me" in your town
admin
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Blog cover: leaflets, radio, Google or Facebook
Leaflets, radio, Google or Facebook: where a local service business should put its first £500
Christopher Clowes
Read More
Blog cover: what is retargeting
What is retargeting, and why the same advert keeps following you around the internet
Christopher Clowes
Read More
Blog cover: conversion tracking explained
Conversion tracking: how to know exactly which adverts turn into enquiries
Christopher Clowes
Read More
Blog cover: what to do when a bigger competitor outspends you
What to do when a bigger competitor outspends you on Google
Christopher Clowes
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Blog cover: how to market your business when you have no time
How to market your business when you have no time to market your business
Christopher Clowes
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Blog cover: how the Instagram and Facebook algorithms work
How the Instagram and Facebook algorithms decide who sees your posts
Christopher Clowes
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Blog cover: what is the Meta pixel
What is the Meta pixel, and why your Facebook adverts are wasted without it
Christopher Clowes
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Blog cover: what is a landing page
Website
What is a landing page, and why sending advert clicks to your homepage costs you money
Christopher Clowes
Read More
Blog cover: how to answer why should I choose you
Website
How to answer "why should I choose you?" before the customer even asks
Christopher Clowes
Read More
Blog cover: the five pages every SME website needs
Website
The five pages every SME website needs before you spend a penny on advertising
admin
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Blog cover: why nobody fills in your contact form
Website
Why nobody fills in your contact form, and what to put there instead
admin
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Website design article cover: your website gets visitors but no enquiries
Website
Your website gets visitors but no enquiries. Here is what is usually wrong
admin
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Blog cover: email marketing for small businesses
Lead Generation
Email marketing for small businesses: why the list you already own is your cheapest channel
Christopher Clowes
Read More
Blog cover: the psychology of why people buy
Lead Generation
The psychology of why people buy, and how to use it honestly in your marketing
Christopher Clowes
Read More
Blog cover: how to do customer research
Lead Generation
How to do customer research when you do not have a research budget
Christopher Clowes
Read More
Blog cover: what your out of hours enquiries are telling you
Lead Generation
What your out of hours enquiries are telling you, and how to stop wasting them
Christopher Clowes
Read More
Blog cover: how to generate leads with no marketing budget
Lead Generation
How to generate leads when you have no marketing budget at all
admin
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