Most small businesses do not have a marketing problem. They have a plan problem. A bit of social here, a few Google Ads there, a website that nobody has looked at in two years, and no way of telling what is actually bringing in work. A small business marketing strategy fixes that. SME.Marketing, a brand of HC Media Group, builds marketing strategies for firms with 1 to 30 staff, with a fixed price, a written plan and no contract.
You see the price before you speak to us. Our one-day strategy masterclass is £750 + VAT, and full strategies start at £2,500 + VAT. Most projects start within one to two weeks of our first conversation.
· 100+ five-star Google reviews · 8 years trading · No contracts · From £750 + VAT ·
A small business marketing strategy is a written plan that says who your best customers are, what you want them to do, which channels will reach them and how you will measure what works. It turns “we should probably do more marketing” into a list of jobs, in order, with a budget against each one.
It is not a 60-page document that sits in a drawer. It is a small business marketing plan you can run yourself, hand to your team or hand to us. Every strategy ends with a roadmap of what to do first, what to do next and what to stop doing.
We work with owners, directors and marketing managers across the UK, with most clients in Essex, Hertfordshire, Kent, Norfolk, Suffolk and London.
The depth depends on your package, and every item is listed in the pricing section below. These are the building blocks.
We start with the numbers that matter to you: how many enquiries you need, what a customer is worth and what you can sensibly spend to win one. On our larger packages we model revenue and lead value, so every recommendation has a reason behind it.
We define who you are for and who you are not for, then look at what your competitors are doing well and where they leave gaps. This is where most small businesses find their quickest wins.
We review your website and the path from first click to enquiry. Where enquiries are leaking, we show you where and what to fix.
SEO, Google Ads, social media, email and AI search all do different jobs. We recommend which channels suit your customers and your budget, and which ones to leave alone for now. See our small business SEO and Google Ads management for small businesses if you want us to run them afterwards.
A plan you cannot measure is a guess. We set out what to track, how to report it and which numbers to watch each month, so you can see what is working and what is not.
Every strategy finishes with a roadmap: 90 days on Starter, 6 months on Growth and 12 months on Performance. Each step is in order, so you always know what comes next.
You see the price first. Every package, and what is in it, is on this page. No “call us for a quote”.
Strategy from people who do the work. We run SEO, Google Ads, social media and websites for small businesses every day. Our strategies are built on what we see working now, not on theory.
You are never locked in. Strategy is a one-off project with a fixed price. If you want us to deliver the plan afterwards, there are no contracts. Give us three months to prove ourselves. After that, you stay because we are getting you results.
Proof you can check. 8 years trading as HC Media Group Ltd, and more than 100 five-star Google reviews.
Psychology built in. We build your plan around how people actually decide to buy.
A marketing strategy consultant gives you a plan. An agency can also deliver it. With us you get both options: take the plan and run it yourself, or hand it to our team. Either way, the strategy is yours to keep.
Choose the depth that fits your business. Every strategy is a one-off project with a fixed price. All prices are + VAT.
Starter
Growth
Performance
If you need something a bit more bespoke, we can do that.
No contracts. Give us three months to prove ourselves on any ongoing work. After that, you stay because we are getting you results.
Spread the cost over 12 months. Prefer to pay monthly? You can spread the cost of your strategy, website, branding or any project over 12 months. Finance is through iwoca, subject to approval, with a fee of 3.33% a month.
You always know where you are and what happens next. Most projects start within one to two weeks of our first conversation.
Step 1
We talk about your business, your customers and what you want more of. You get an honest view on which package fits, even if that is the smallest.
Step 2
We review your website, your competitors, your market and your current marketing. On Growth and Performance we add keyword research and customer journey mapping.
Step 3
We take you through what we found and the plan we recommend, in plain English. You ask questions, push back and shape it with us.
Step 4
You get the written strategy and roadmap. Picture Monday morning with a clear list of what to do this week, and the confidence that it is the right list.
Our marketing strategies cost £750 + VAT for a one-day masterclass, £2,500 + VAT for a Growth Strategy and £5,000 + VAT for a Performance Strategy. Each is a fixed, one-off price, and you can spread the cost over 12 months if you prefer.
Every strategy covers your goals, customers, competitors, website, channel plan, tracking and a roadmap. Growth adds keyword research, customer journey mapping and paid advertising, email and content plans. Performance adds revenue modelling, conversion planning and a 12-month master plan.
The Starter Strategy is a one-day masterclass. Growth usually takes 2 to 3 weeks and Performance 3 to 4 weeks, depending on how quickly we can gather information from you.
If you are spending money on marketing and cannot say what is working, you need a strategy first. If you already know your customers, your channels and your numbers, you may only need help delivering. We will tell you honestly which one you need in your consultation.
Yes. Every plan is written so you or your team can follow it. If you would rather hand it over, we can deliver it through our monthly packages, with no contract.
A strategy decides who you are targeting, what you offer them and which channels you will use. A marketing plan is the list of actions, dates and budgets that puts the strategy into practice. You get both from us.
No. Strategy is a one-off project with a fixed price. If you want us to deliver the plan afterwards, give us three months to prove ourselves. After that, you stay because we are getting you results.
