More website visitors are nice. More enquiries from people who actually want to buy are what pay the bills. As a lead generation agency for small businesses, we bring together Google, social media, SEO and the pages, forms and tracking behind them, so you get a system built to bring in a steadier flow of qualified leads, and you know exactly where each one came from.
SME.Marketing, a brand of HC Media Group, has helped small businesses with lead generation for 8 years. You see every price on this page. Monthly lead generation starts at £1,250 + VAT, and there are no contracts.
· 100+ five-star Google reviews · 8 years trading · Family-run · No contracts ·
Lead generation for a small business is the process of attracting people who need what you sell, getting them to raise their hand with a call, form or booking, and passing them to you while they are still keen. It is not just traffic. It is the whole journey from first search to booked appointment.
A lead generation agency for small businesses plans and runs that journey for you. We choose the right channels for your target audience, build the landing pages and forms, set up campaign tracking, and keep improving until your cost per lead and lead quality are where they should be.
Many owners come to us after trying a lead generation agency that sold them a list, a shared lead or a report full of clicks that never turned into work. We do it differently. Your leads come from your own campaigns, to your own website. Those campaigns run in accounts set up in your business name, so the data stays with you.
We work with small businesses across the UK, with most clients in Essex, Hertfordshire, Kent, Suffolk, Norfolk and London. Our team is remote and spread across Essex, Norfolk, Hertfordshire, Kent and Suffolk, which keeps our prices down. We meet you by video call, and in person where it helps.
You get a joined-up system, not a pile of separate services. Here is what our lead generation services cover, depending on your package.
Before we spend a penny, we make sure every lead can be counted. We set up form tracking and call tracking so you can see which channel, campaign and search brought in each enquiry. That is how you learn your real cost per lead, and it is the foundation for every decision after.
Most small business websites lose enquiries because the page is slow, the message is vague or the form asks too much. We build lead capture pages that speak to one type of customer, answer their main questions and make it easy to get in touch. Short forms, clear calls to action and a clear reason to get in touch. Need a new site? See small business web design.
Google Ads puts you in front of people already searching for what you do. We build campaigns around the searches that bring in work, block the ones that waste money and send each click to a page designed to convert. See our Google Ads management for small businesses for more detail
Facebook and Instagram let you reach people before they search, using what Meta knows about their interests, location and life stage. We set up your audiences, write and design the adverts, and use lead forms or landing pages depending on what brings better enquiries. More on our paid social advertising for small businesses.
Paid campaigns bring leads quickly. SEO and organic search bring leads you do not pay for per click, and they keep coming. On our fuller packages, we optimise your key pages so you show up on Google and in AI answers. More on small business SEO and GEO
Most people visit a few times before they enquire. On our higher packages, retargeting shows your adverts again to people who have already been on your website, on Google and on social media, so you stay in mind while they decide. It usually works best once your other campaigns are bringing people to your site.
You get a dashboard showing leads by channel, cost per lead and, where you share it, which leads become customers. Every month we explain it in plain English.
Not everyone is ready to buy on the first visit. Email keeps you in front of people who have shown interest, so the lead you paid for does not go cold. This is part of our fully managed package.
Because small businesses cannot afford to pay for leads that go nowhere, and we built our whole company around that. You see the price first. Every package is on this page. No “request a proposal”, no mystery retainers.
You are never locked in. No contracts. Give us three months to prove ourselves. After that, you stay because we are getting you results. We care about lead quality, not lead volume. Fifty enquiries that never answer the phone are worth less than five that book. We judge success by the leads that turn into customers, and we will ask you for feedback so we can improve.
We understand why people enquire. We built our process around what behavioural science tells us about how people decide to buy. That shapes every advert, page and form we create, from the words in the headline to the text on the button.
We talk about return on investment, not vanity numbers. Before we start, we work out what a new customer is worth to you. That tells us what you can sensibly pay to acquire one, and it keeps every campaign honest. If the numbers do not stack up for a channel, we will tell you and move the budget.
If you sell to other businesses, you need a B2B lead generation agency that understands longer sales cycles and smaller, more valuable audiences. A B2B enquiry might be worth thousands, but there are fewer buyers and more people involved in each decision.
For B2B clients we usually combine Google Ads for people searching for your service with SEO content that answers the questions buyers ask while they research. That content matters because B2B decision-makers often read several pages, compare suppliers and share links with colleagues before anyone picks up the phone. We also help you separate marketing leads from sales qualified leads, so your time goes on the conversations most likely to close.
Every package starts with the foundations. Management fees are shown below. Advert spend is paid to Google or Meta directly, so you always see it. All prices are + VAT.
Starter
Growth
Performance
If you need something a bit more bespoke, we can do that.
Want everything handled? Our fully managed marketing package is £3,000 + VAT a month and covers strategy, Google and Meta lead campaigns, SEO, organic social media, email marketing and a monthly board meeting on results. See all digital marketing packages for small businesses
No contracts on any package. Give us three months to prove ourselves. After that, you stay because we are getting you results.
You always know what is happening and what comes next. Most projects start within one to two weeks of our first conversation.
Step 1
We talk about your business, who your best customers are, what a good lead looks like and what one is worth to you. If we do not think we can help, we will say so.
Step 2
We set up tracking, build your lead capture pages, prepare your audiences and agree a 30-day launch plan. You see exactly what goes live and when.
Step 3
Your campaigns go live. Paid channels such as Google Ads can typically bring the first enquiries within the first few weeks. We watch closely, cut what wastes money and back what works.
Step 4
Every month we show you leads by channel, cost per lead and lead quality, and agree the next steps together. As results build, we add channels such as SEO, social and email.
You ask, we answer.
A lead generation agency finds people who need what you sell and turns them into enquiries for your business. That usually means running campaigns on Google, social media and search, building landing pages and forms, and tracking every lead back to its source. A good agency also works on lead quality, not just the number of enquiries.
Our lead generation packages run from £1,250 + VAT a month to £3,000 + VAT a month, and our fully managed marketing package is £3,000 + VAT a month. Advert spend is paid to the platforms directly, and every price is shown on this page.
Paid channels such as Google Ads and Meta can typically bring the first enquiries within a few weeks of going live. It usually takes two to three months of testing to bring your cost per lead down and your lead quality up. SEO takes longer, often three to six months, but keeps producing leads without paying per click.
We start with tracking and a page built to convert, then drive the right people to it. For most small businesses that means Google Ads for people already searching, Facebook and Instagram for people who fit your customer profile, and SEO for long-term organic enquiries. We then use retargeting so interested people come back, and on our fully managed package we follow up by email too.
We target carefully, and we measure what happens after the enquiry. We use negative keywords and audience exclusions, add qualifying questions to forms where it helps, and write adverts that are clear about what you do and where. With your feedback on which leads became customers, we keep shifting budget towards the sources that bring sales qualified leads.
The ones your customers actually use. For a local trade, that is usually Google Ads, your Google Business Profile and SEO. For a consumer brand, often Facebook and Instagram. For B2B, usually Google Ads and SEO content that answers buyers’ questions. We recommend a mix in your free consultation and explain why.
Because you can check everything before you commit. We have 8 years of trading as HC Media Group Ltd, more than 100 five-star Google reviews and prices on this page. There are no contracts, your campaigns run in accounts set up in your business name so the data stays with you, and we never promise results we cannot control.
Whichever lead generation agency owners choose, the same checks protect you. Can you see the price before you call? Are you free to leave if it is not working? Do the leads come from your own campaigns, or are they shared with competitors? Will you get a plain-English report that shows cost per lead, not just clicks? If the answer to any of these is no, keep looking.
With us, the answer to all four is yes.