Small business branding makes a good firm look as good as it really is. You are good at what you do. But if your logo was a rushed favour and your website, van and social profiles all look different, customers notice. SME.Marketing, a brand of HC Media Group, delivers small business branding for firms with 1 to 30 staff. We give you a clear brand strategy and a consistent look, so you come across as the established business you already are.
· 100+ five-star Google reviews · 8 years trading · No contracts · Most projects start in 1 to 2 weeks ·
Branding for small business is how you decide what you stand for, who you are for and how you look and sound, then make that consistent everywhere a customer meets you. Your logo is part of it. So are your colours, your words, your photos and the way you answer the phone.
A strong brand makes people trust you before they have met you, and remember you when they are ready to buy. Adverts, posts and web pages all work harder when they feel like they come from the same business.
We are a brand strategy agency for small businesses, not big corporates. No six-month discovery phase. We keep it practical: a brand you can actually use on Monday morning.
A logo design service gives you a logo. A branding agency works out what you stand for and who you are for, then builds the logo, colours, words and guidelines around that. If your business is established but your look is tired, a logo refresh may be enough. If people misunderstand what you do, you need the full picture.
Every project is shaped around what you need. These are the building blocks.
We look at your customers, your competitors and what makes you different. The result is clear brand positioning: who you serve, what you promise and why people should choose you over the firm down the road.
We turn your brand values into words your customers care about. You get core brand messaging, a short description of what you do and key phrases for your website, adverts and pitches.
Friendly or formal, playful or plain-spoken. We define how your business sounds, with examples, so everyone who writes for you sounds like you.
Brand identity design covers your logo, colour palette, fonts and image style. We design options, refine them with you and deliver every format you need, from print to social profile pictures.
A simple guide showing how to use your logo, colours, fonts and tone of voice. It keeps your brand consistent when you hire a printer, a signwriter or a new member of staff.
Ready-to-use social media templates, email signatures and document templates, so looking professional takes seconds.
Whether you are a small business in Essex or anywhere else in the UK, look for four things: a portfolio you can see, a fixed price, marketing know-how and no tie-in. Ask to see real before and after work, and ask how the brand will be used on your website, adverts and social profiles once it is finished.
Every branding project gets a fixed, written price before we start. Branding is a one-off project, not a monthly retainer, so there is nothing to cancel and no tie-in.
Starter
Growth
Performance
If you need something a bit more bespoke, we can do that.
Whatever you choose, you get a fixed price before we start. No surprise invoices.
Prefer to pay monthly? You can spread the cost of your branding, website or any project over 12 months. Finance is through iwoca, subject to approval, with a fee of 3.33% a month.
Most projects start within one to two weeks of our first conversation.
Step 1
We talk about what is not working with your current look. You get honest advice, even if that is “you only need a logo refresh”.
Step 2
We research your market and competitors, then agree your positioning, values and tone of voice with you.
Step 3
We present your visual identity, gather your feedback and refine it with you.
Step 4
You receive your brand guidelines and assets, ready to use. Picture your new logo on your website, your van and your first quote, all matching.
You always get a fixed, written price before we start. Our branding packages are £750 + VAT, £1,200 + VAT and £1,700 + VAT, depending on how much you need. If you prefer, you can spread the cost over 12 months.
Usually a few weeks, depending on the scope and how quickly feedback comes back. A logo refresh is quicker than a full rebrand with strategy and guidelines.
A full package usually includes brand strategy, positioning, messaging, tone of voice, logo design, visual identity, brand guidelines and ready-to-use brand assets. A refresh focuses on the logo, colours and fonts.
If customers understand what you do and your reputation is good, a logo refresh is often enough. If your business has changed, you are targeting new customers or people keep misunderstanding what you offer, a full small business rebrand is usually the better investment. We will give you an honest view in your consultation.
Yes. Branding is a one-off project, and none of our work is tied to a contract. For any ongoing work, give us three months to prove ourselves. After that, you stay because we are getting you results.
Branding is who you are and how you look and sound. Marketing is how you get that in front of customers, through SEO, adverts, social media and your website. A clear brand makes every pound of marketing work harder.
Yes, and it is often the best way to do it. We can create your brand and then build it into a new website, so everything launches together. See our small business web design.
