Google Ads can put your business in front of buyers within weeks, not months. Done badly, it can also burn through your budget just as fast. As a Google Ads agency for small business owners, we work hard to make sure your money goes on clicks from people ready to call, fill in a form or buy.
SME.Marketing, a brand of HC Media Group, has worked as a Google Ads Agency small businesses for 8 years. Management starts at £500 + VAT a month. We never mark up your advert spend, and there are no contracts.
· 100+ five-star Google reviews · 8 years trading · No contracts · No mark-up on advert spend ·
PPC management is the ongoing work of planning, running and improving pay per click advertising, mainly on Google Ads and Microsoft Ads, so you get the most enquiries for your budget. You only pay Google when someone clicks, and a good manager makes sure those clicks come from people ready to buy.
Google Ads for small business works best when customers already search for what you sell: trades, clinics, solicitors, retailers, event hire and professional services. If people rarely search for your service, we will tell you honestly and suggest something better, such as paid social advertising.
At SME.Marketing, we are a Google Ads Agency for small businesses across the UK, with most clients in Essex, Hertfordshire, Kent, Norfolk, Suffolk and London. Wherever you are, you see our full PPC pricing on this page before you speak to us.
We find the searches your customers use, including local terms, and the ones to block. Negative keywords stop you paying for clicks from people who will never buy.
We write adverts in your customers' language and refine them over time to lift click through rate and quality score. Better quality scores usually mean cheaper clicks.
We set up conversion tracking for your calls, forms and sales wherever your website and phone system allow, so you know your cost per lead and your return on advertising spend. No guessing.
We review bids and budgets regularly, moving money towards what works. Your spend is paid to Google directly, so you always see it.
A click is only half the job. On Growth and above, we improve the pages your adverts send people to, so more visitors become enquiries.
Every month you see what you spent, what it brought in and what we are changing next.
Small budgets leave no room for waste. We only work with firms of 1 to 30 staff, and we show you where every pound went each month.
Transparent pricing. Our fees are on this page. Your advert spend goes straight to Google, never through us.
No contracts. Give us three months to prove ourselves. After that, you stay because we are getting you results.
Named, accountable people. Our co-founder Christopher left big agency marketing 8 years ago to treat small businesses properly. We have more than 100 five-star Google reviews.
Adverts people act on. We built our process around what behavioural science tells us about how people decide to buy, so your adverts and landing pages give people a clear reason to get in touch.
These are our fees for managing your campaigns. Your advert spend is paid to Google directly and is never marked up. All prices are + VAT.
Every package includes full account setup at no extra cost: keyword research, account and campaign setup, payment setup and automatic reporting.
Starter
Growth
Performance
If you need something a bit more bespoke, we can do that.
No contracts on any package. Give us three months to prove ourselves. After that, you stay because we are getting you results.
Most projects start within one to two weeks of our first conversation, and campaigns can go live soon after.
Step 1
We learn your goals, your customers, your margins and what a good enquiry is worth to you.
Step 2
We research keywords and competitors, then show you the plan and the budget before anything goes live.
Step 3
Your campaigns go live and we manage them closely: bids, adverts, negatives and targeting.
Step 4
Each month we show you results in plain English and agree what happens next.
You ask, we answer.
PPC management is the ongoing work of setting up, running and improving your pay per click campaigns so you get more enquiries for less money. For a small business, that means every pound of advert spend is watched and tied to real enquiries. You pay Google for clicks and pay us to make those clicks count.
Our PPC management starts at £500 + VAT a month for advert spend up to £1,500 a month, rising to £1,200 + VAT a month for spend up to £6,000. Full account setup is included in every package. If you spend more than that, we can put together something more bespoke. Your advert spend is paid to Google directly and never marked up.
It depends on how much clicks cost in your sector and area. Our Starter package covers up to £1,500 a month, and we will give you an honest budget recommendation based on your keywords before you start. If your budget is too small to learn from, we will say so.
Google Ads can bring enquiries within the first few weeks of going live. It usually takes one to three months of testing and data to get costs and conversion rates where they should be. We will tell you honestly what to expect for your market.
No. We have no contracts. Give us three months to prove ourselves. After that, you stay because we are getting you results. We do not offer a free trial, but you can start small on our Starter package.
We manage Google Ads on every package, and Microsoft Ads (Bing) on the Performance package. For Facebook, Instagram and TikTok, see our paid social advertising for small businesses. We can also help you test ChatGPT advertising.
You will see it in your monthly report: spend, clicks, enquiries, cost per lead and what those enquiries were worth. Calls and forms are tracked wherever your website and phone system allow, so you can match the numbers to real work in your diary. If something is not working, we tell you and change it.
