We built a plan around one goal: turning their online presence into a reliable source of business.
On the website, we designed and built a site that does the business justice: clean, professional, fast, and structured around getting visitors to take action. Every page has a job, whether that is building trust, answering questions or prompting an enquiry, and the whole thing is built to convert, not just to look good.
On SEO, we focused on the searches that bring in business locally. We optimised the site for the services people in and around York actually search for, tightened up the technical foundations, and built out the local signals, from Google Business Profile to consistent citations, that put them in front of nearby customers at the moment of need.
On PPC, we ran tightly managed campaigns focused on return rather than vanity metrics: the right searches, the right locations, negative keywords doing the unglamorous work of protecting spend, and continuous optimisation of the ads and landing pages they click through to.
We also set up and optimised their Airbnb and Booking.com listings, connecting them to the website so availability, imagery and pricing work together across every channel guests book through.
The result of the work, in plain terms: rebuilt website and connected to AirBNB and Booking .com, constantly got leads and sales for 4 years working with the client.
