Leaflets, radio, Google or Facebook: where a local service business should put its first £500
Leaflets, radio, Google or Facebook: local advertising ideas for where to put your first £500 If you are looking for local advertising ideas and have a limited budget, the worst thing you can do is spread it thin across every option available. The best way to advertise a small business is to pick one channel […]
What is retargeting, and why the same advert keeps following you around the internet
Retargeting is a type of online advertising that shows adverts to people who have already visited your website or interacted with your business online. It is the reason you look at a pair of shoes on one website and then see adverts for those exact shoes on Facebook, Instagram and YouTube for the next fortnight. […]
Conversion tracking: how to know exactly which adverts turn into enquiries
Google Ads conversion tracking tells you which adverts, keywords and campaigns produce actual enquiries, calls and sales, not just clicks. Without it, you know how many people clicked but have no idea what happened next. You are spending money in the dark. A campaign might generate 200 clicks at a reasonable cost per click, but […]
What to do when a bigger competitor outspends you on Google
If you are a small business wondering how much to spend on Google Ads, the honest answer is: probably less than you think, but more carefully than most people do. The businesses that win on Google are not always the ones with the biggest budgets. They are the ones that waste the least. A bigger […]