Google Analytics 4 for business owners: the five reports that actually matter
Knowing how to use Google Analytics is the difference between guessing whether your marketing works and knowing for certain. Google Analytics 4, often shortened to GA4, is the free tool Google provides to track who visits your website, where they came from, what they did and whether they took the action you wanted. Every business […]
How to do keyword research: find out what your customers actually type into Google
Keyword research is the process of finding the exact words and phrases your potential customers type into Google when they are looking for what you sell. It tells you what people are searching for, how many of them are searching, and how difficult it will be to appear in those results. Without it, you are […]
How to get your business recommended by ChatGPT and Google’s AI results
AI search optimisation is the practice of making your business visible in AI-powered search tools such as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Instead of showing ten blue links, these tools read the web, summarise what they find and recommend specific businesses by name. If your business is not part of what they […]
What is AEO, and why AI answers are taking your Google clicks
Answer engine optimisation is the practice of structuring your content so that AI-powered search tools can find it, understand it and cite it in their answers. It matters because the way people search is changing. Google now shows AI-generated summaries at the top of many results pages, and tools like ChatGPT, Perplexity and Microsoft Copilot […]
How Google decides who ranks first, explained without the jargon
Google ranking factors are the signals Google uses to decide which web pages appear first when someone searches. There are hundreds of them, but the ones that genuinely matter for a small business fit onto a short list. If you understand those, you understand enough to make better decisions about your website and your marketing. […]
How to get more reviews without begging customers or breaking Google’s rules
Knowing how to get more Google reviews is one of the most valuable skills a small business owner can develop. Reviews directly influence whether your business appears in Google’s local map results, and they are often the deciding factor when a customer chooses between you and a competitor. Yet most businesses either never ask, ask […]
Why your Google Business Profile matters more than your website for local trade
Google Business Profile optimisation is the single most underused marketing tool for local service businesses. For tradespeople, high street shops and professional service firms, your Google Business Profile often generates more enquiries than your website, because it appears exactly where people look: in the map results at the top of a local search. When someone […]
How to get found by people searching “near me” in your town
Near me SEO is the practice of making your business visible when someone searches for a service followed by “near me” on Google. These searches are among the most valuable a local business can appear in, because the person searching has a clear need and is looking for someone nearby to fill it right now. […]