How to generate leads when you have no marketing budget at all
Free marketing for small business is not a myth, but most of the advice online is too vague to act on or quietly assumes you have hours of spare time every day. This guide covers the free ways to promote your business that actually produce enquiries, and explains how to generate leads without spending money […]
How to get found by people searching “near me” in your town
Near me SEO is the practice of making your business visible when someone searches for a service followed by “near me” on Google. These searches are among the most valuable a local business can appear in, because the person searching has a clear need and is looking for someone nearby to fill it right now. […]
The five pages every SME website needs before you spend a penny on advertising
Before you spend anything on Google Ads, Facebook adverts or SEO, your website needs five essential website pages in place. Without them, most of your marketing budget will be wasted. The adverts might bring visitors, but the site will not turn them into enquiries. These are the five pages that every visitor, whether they found […]
Why nobody fills in your contact form, and what to put there instead
Your contact page is probably the most important page on your website, and almost certainly the most neglected. Good contact page design is the difference between a website that generates website enquiries and one that just gets visits. If nobody is filling in your form, the problem is rarely that people do not want to […]
Your website gets visitors but no enquiries. Here is what is usually wrong
If your website is not generating leads, the problem is almost never that people cannot find you. The problem is that they find you, look around, and leave without getting in touch. Traffic without enquiries is one of the most common frustrations we hear from SME owners, and the causes are surprisingly predictable. In most […]