What is a landing page, and why sending advert clicks to your homepage costs you money
A landing page is a standalone web page built for one purpose: to turn a visitor into an enquiry, a sale or a sign-up. It is where someone “lands” after clicking an advert, an email link or a social media post. Unlike your homepage, it focuses on a single offer and a single action. That […]
How to answer “why should I choose you?” before the customer even asks
A unique selling point is the one clear reason a customer should choose your business over every alternative, including doing nothing. If you cannot state it in a single sentence, your website visitors, your adverts and your sales conversations are all working harder than they need to. Good unique selling point examples make the decision […]
The five pages every SME website needs before you spend a penny on advertising
Before you spend anything on Google Ads, Facebook adverts or SEO, your website needs five essential website pages in place. Without them, most of your marketing budget will be wasted. The adverts might bring visitors, but the site will not turn them into enquiries. These are the five pages that every visitor, whether they found […]
Why nobody fills in your contact form, and what to put there instead
Your contact page is probably the most important page on your website, and almost certainly the most neglected. Good contact page design is the difference between a website that generates website enquiries and one that just gets visits. If nobody is filling in your form, the problem is rarely that people do not want to […]
Your website gets visitors but no enquiries. Here is what is usually wrong
If your website is not generating leads, the problem is almost never that people cannot find you. The problem is that they find you, look around, and leave without getting in touch. Traffic without enquiries is one of the most common frustrations we hear from SME owners, and the causes are surprisingly predictable. In most […]