Email marketing for small businesses: why the list you already own is your cheapest channel
Email marketing for small business is the most underused channel we see. Most SMEs are sitting on a list of past customers, enquiries and contacts that they never email. Meanwhile, they spend hundreds of pounds a month trying to reach new people through adverts and social media, while ignoring the people who already know them. […]
How to market your business when you have no time to market your business
Marketing automation for small business is not about replacing you with software. It is about removing the repetitive tasks that stop you from doing the marketing that actually matters. If you know marketing is important but never get around to doing it properly, automation is how you close that gap. The problem is familiar. You […]
What is a landing page, and why sending advert clicks to your homepage costs you money
A landing page is a standalone web page built for one purpose: to turn a visitor into an enquiry, a sale or a sign-up. It is where someone “lands” after clicking an advert, an email link or a social media post. Unlike your homepage, it focuses on a single offer and a single action. That […]
The psychology of why people buy, and how to use it honestly in your marketing
Consumer psychology is the study of why people make the buying decisions they do. It covers the mental shortcuts, emotional triggers and unconscious habits that influence whether someone enquires, buys or walks away. For SME owners, understanding even the basics of consumer psychology is the difference between marketing that sounds good and marketing that actually […]
How to do customer research when you do not have a research budget
Knowing how to do customer research does not require a budget, a focus group facility or a market research agency. It requires curiosity, a few free tools and the willingness to listen more than you assume. The best customer research methods for small businesses use information you already have but have never organised. This guide […]
Leaflets, radio, Google or Facebook: where a local service business should put its first £500
Leaflets, radio, Google or Facebook: local advertising ideas for where to put your first £500 If you are looking for local advertising ideas and have a limited budget, the worst thing you can do is spread it thin across every option available. The best way to advertise a small business is to pick one channel […]
What your out of hours enquiries are telling you, and how to stop wasting them
A chatbot for small business is an automated tool on your website that greets visitors, answers common questions and captures enquiry details when nobody is available to respond in person. If your business closes at 5pm but your website stays open around the clock, a chatbot or virtual receptionist can be the difference between capturing […]
How to answer “why should I choose you?” before the customer even asks
A unique selling point is the one clear reason a customer should choose your business over every alternative, including doing nothing. If you cannot state it in a single sentence, your website visitors, your adverts and your sales conversations are all working harder than they need to. Good unique selling point examples make the decision […]
What is retargeting, and why the same advert keeps following you around the internet
Retargeting is a type of online advertising that shows adverts to people who have already visited your website or interacted with your business online. It is the reason you look at a pair of shoes on one website and then see adverts for those exact shoes on Facebook, Instagram and YouTube for the next fortnight. […]
Conversion tracking: how to know exactly which adverts turn into enquiries
Google Ads conversion tracking tells you which adverts, keywords and campaigns produce actual enquiries, calls and sales, not just clicks. Without it, you know how many people clicked but have no idea what happened next. You are spending money in the dark. A campaign might generate 200 clicks at a reasonable cost per click, but […]