Email marketing for small businesses: why the list you already own is your cheapest channel
Email marketing for small business is the most underused channel we see. Most SMEs are sitting on a list of past customers, enquiries and contacts that they never email. Meanwhile, they spend hundreds of pounds a month trying to reach new people through adverts and social media, while ignoring the people who already know them. […]
The psychology of why people buy, and how to use it honestly in your marketing
Consumer psychology is the study of why people make the buying decisions they do. It covers the mental shortcuts, emotional triggers and unconscious habits that influence whether someone enquires, buys or walks away. For SME owners, understanding even the basics of consumer psychology is the difference between marketing that sounds good and marketing that actually […]
How to do customer research when you do not have a research budget
Knowing how to do customer research does not require a budget, a focus group facility or a market research agency. It requires curiosity, a few free tools and the willingness to listen more than you assume. The best customer research methods for small businesses use information you already have but have never organised. This guide […]
What your out of hours enquiries are telling you, and how to stop wasting them
A chatbot for small business is an automated tool on your website that greets visitors, answers common questions and captures enquiry details when nobody is available to respond in person. If your business closes at 5pm but your website stays open around the clock, a chatbot or virtual receptionist can be the difference between capturing […]
How to generate leads when you have no marketing budget at all
Free marketing for small business is not a myth, but most of the advice online is too vague to act on or quietly assumes you have hours of spare time every day. This guide covers the free ways to promote your business that actually produce enquiries, and explains how to generate leads without spending money […]