Turning searches into steady enquiries
Hopkins Walter Developments were good at what they do. We made sure the right people found out. Here is how we did it.
Hopkins Walter Developments knew their trade inside out, serving customers across their area.
Word of mouth kept things ticking over, but it was not enough to grow on. Online, they were nearly invisible for the searches that mattered, and the enquiry flow was too thin and too unpredictable to build a business around.
The tools that we
have used
Our approach was practical rather than flashy: fix what stops people finding them, then fix what stops people choosing them.
On the website, we designed and built a site that does the business justice: clean, professional, fast, and structured around getting visitors to take action. Every page has a job, whether that is building trust, answering questions or prompting an enquiry, and the whole thing is built to convert, not just to look good.
On SEO, we rebuilt visibility from the ground up: keyword strategy based on what their customers actually search for, on-page optimisation across the site, technical fixes, and content that demonstrates the expertise behind the business.
