From quiet phones to a full pipeline
Dynamic Marquees were good at what they do. We made sure the right people found out. Here is how we did it.
Dynamic Marquees knew their trade inside out, serving customers across London.
The problem was simple and expensive: not enough leads. Potential customers were searching for exactly what they offer, finding competitors first, and the enquiries that should have been theirs were going elsewhere.
The tools that we
have used
Our approach was practical rather than flashy: fix what stops people finding them, then fix what stops people choosing them.
On the website, we designed and built a site that does the business justice: clean, professional, fast, and structured around getting visitors to take action. Every page has a job, whether that is building trust, answering questions or prompting an enquiry, and the whole thing is built to convert, not just to look good.
On SEO, we focused on the searches that bring in business locally. We optimised the site for the services people in and around London actually search for, tightened up the technical foundations, and built out the local signals, from Google Business Profile to consistent citations, that put them in front of nearby customers at the moment of need.
On PPC, we ran tightly managed campaigns focused on return rather than vanity metrics: the right searches, the right locations, negative keywords doing the unglamorous work of protecting spend, and continuous optimisation of the ads and landing pages they click through to.
The result of the work, in plain terms: red did the website to get a better conversion rate, dropped the cost per lead from £48 to £15 and kept that standard for 18 months.
