Built to be found, designed to convert
Apex CS were good at what they do. We made sure the right people found out. Here is how we did it.
Apex CS were genuinely good at what they do, serving customers across Essex.
The problem was simple and expensive: not enough leads. Potential customers were searching for exactly what they offer, finding competitors first, and the enquiries that should have been theirs were going elsewhere.
The tools that we
have used
We built a plan around one goal: turning their online presence into a reliable source of business.
On the website, we designed and built a site that does the business justice: clean, professional, fast, and structured around getting visitors to take action. Every page has a job, whether that is building trust, answering questions or prompting an enquiry, and the whole thing is built to convert, not just to look good.
On SEO, we focused on the searches that bring in business locally. We optimised the site for the services people in and around Essex actually search for, tightened up the technical foundations, and built out the local signals, from Google Business Profile to consistent citations, that put them in front of nearby customers at the moment of need.
The result of the work, in plain terms: built a professional website and optimised the SEO to bring in a consistent flow of enquiries.
