Built to be found, designed to convert
Hardy Accounting were good at what they do. We made sure the right people found out. Here is how we did it.
Hardy Accounting were genuinely good at what they do, serving customers across London.
Word of mouth kept things ticking over, but it was not enough to grow on. Online, they were nearly invisible for the searches that mattered, and the enquiry flow was too thin and too unpredictable to build a business around.
The tools that we
have used
We built a plan around one goal: turning their online presence into a reliable source of business.
On the website, we designed and built a site that does the business justice: clean, professional, fast, and structured around getting visitors to take action. Every page has a job, whether that is building trust, answering questions or prompting an enquiry, and the whole thing is built to convert, not just to look good.
On SEO, we focused on the searches that bring in business locally. We optimised the site for the services people in and around London actually search for, tightened up the technical foundations, and built out the local signals, from Google Business Profile to consistent citations, that put them in front of nearby customers at the moment of need.
The result of the work, in plain terms: built a modern, professional website and optimised SEO to grow client enquiries.
